The Envisage Blog
Ideas and commentary on best practice for the exhibiting profession.
Showcase success. Exhibition Planning & Ideas Inspiration Part One: Before the show. Part 1 of 5 of our feature on the most effective preparation for a trade show focuses on the importance of the location of your stand and how to make the most of the space and position you have.
Choosing furniture and dressing a stand can be crucial in presenting your brand to exhibition visitors. Whether it be cutting edge design or optimum comfort, something as simple as a chair tailors the experience a person has sitting at your stand and how they view your company. If they're only there for five or ten minutes, it's important to leave a lasting impression!