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The floor is the largest and arguably most important area of an exhibition stand. Not only does it define the feeling and mood of your space, it influences how visitors perceive your company. For instance, some of our more seasoned exhibiting partners insist that the carpet has underlay - not only will stand visitors notice the added comfort and effort, but your staff will appreciate it underfoot. But often the floor is something that is overlooked, and while a nice bit of grey carpet might seem like an acceptable solution, there are plenty of alternatives to consider.