The floor is the largest and arguably most important area of an exhibition stand. Not only does it define the feeling and mood of your space, it influences how visitors perceive your company. For instance, some of our more seasoned exhibiting partners insist that the carpet has underlay - not only will stand visitors notice the added comfort and effort, but your staff will appreciate it underfoot. But often the floor is something that is overlooked, and while a nice bit of grey carpet might seem like an acceptable solution, there are plenty of alternatives to consider.
Exhibitions are an essential part of a marketing campaign. Few other business events give a company such direct access to potential clients and partners. But exhibiting presents a particular challenge in terms of measuring the impact. If a company purchases a new piece of equipment, there is a physical indication of what the money has been spent on. Any event-based investment is less clear and so it becomes harder to answer the question, what exactly are we getting for this expenditure?