Michelin
Michelin
Tyre Manufacturer
Commercial Vehicle Show, NEC
The exhibition stand created for Michelin combined clean lines
and spaciousness to allow show visitors maximum exposure of the
tyres in a dynamic environment.
Interactive information in the form of screens placed in petrol
pump displays provided information in an entertaining way. Graphics
and colours contrasted with areas of white to reinforce the brand
and create impact. Glazed offices combined with low level seating
areas created effective meeting areas.
Quality finishes such as frosted glass, steel and fabrics
contributed to the overall effect.