Michelin

Brief:

The CV Show is the largest single sourcing opportunity for the UK road transport and logistics industry. Michelin wanted a presence at the show that reinforced their brand and delivered key messaging effectively. An additional requirement was to include an interactive element that would allow the Events Team to collect and log visitor details.

Solution:

The exhibition stand created for Michelin combined clean lines and spaciousness to allow show visitors maximum exposure of the tyres in a dynamic environment.

Interactive information in the form of screens placed in petrol pump displays provided information in an entertaining way. Graphics and colours contrasted with areas of white to reinforce the brand and create impact. Glazed offices combined with low level seating areas created effective meeting areas.

Quality finishes such as frosted glass, steel and fabrics contributed to the overall effect.

Client Testimonial:

"The service received from Envisage throughout the planning and implementation stages was extremely good.  Our brief was closely followed with creative ideas suggested where necessary. I would have no hesitation in using Envisage for future projects within Michelin and also recommending this company to other people."

Martin Stuart, Events Manager, Michelin Tyre PLC