Toshiba

Brief:

We were first introduced to Toshiba some 10 years ago, when Toshiba decided to launch their mobile handsets into the European market at the Cebit show in Hanover.  Our first stand was a rather grand realisation of a design by PSD - Fitch; a superb double deck stand with an elegant sweeping staircase and state of the art lighting.  In subsequent years, we recreated smaller versions of the same stand in Cannes before the whole Mobile World Congress was uprooted and moved to Barcelona. This move necessitated a re-design of the stand and we took the project on in-house. 

Solution:

Toshiba required a highly innovative stand to reflect their brand values with a gravity defying ribbon structure creating a unique feature for the stand. In keeping with their identity our stand designers gave it a minimalist look with strong use of their colours to provide maximum impact. The use of 'giant button' pods that created a fun way to interact with product.