Innovia

Brief: 

Innovia Films is a market leader in the manufacture of packaging films with a turnover of over Є400m, the business employs some 1,400 people worldwide. Total annual film capacity currently stands at more than 120,000 tonnes.  In order to portray Innovia as a leading brand it was a key requirement to build on the logo and give a quiet confidence to the stand that generates a feeling of confidence amongst both customers and competition.

Interpack is the blue chip packaging show in Europe attracting many thousand visitors to Dusseldorf, this year taking place 12-18^th May 2011.  Whilst this has always been a good show for Innovia, we have also built stands for them over the last 8 years in Brussels, Chicago and Paris.

Solution:

Backlit areas, highly polished surfaces work together to create a clean, crisp stand that reflected the product which Innovia manufacture - specialty films. The product pods reflect the company logo elements and create useful product demonstration areas whilst the foamex graphics created high level branding.