A Stand of Two Halves
A Stand of Two Halves
When exhibiting a key question should be - will the stand be
open and inviting or should it be more closed off promoting a more
exclusive selling environment?
Well, for Moldex - the exhibition stand was split into two halves.
The front was open and inviting and used for showing the product -
in this case health and safety products .The back of the stand
however was treated differently and was by invitation only.
Translucent blue glass separated the two areas so that activity
could be seen going on in the hospitality area at the back. The
addition of a Barista coffee machine and nice finishes gave an
exclusive quality feel to this area.
Moldex attended the Safety & Health Expo at the NEC in
Birmingham, which is Europe's largest annual event for the
industry.
See more pictures in our exhibition
stand gallery.