exhibition ideas that work

during the show...

Staff are one of the most important factors to any successful exhibition. Having well trained, well presented and knowledgeable members of your team on hand can pay dividends.

Staff

Ensuring all staff are trained, briefed and knowledgeable about the company and its mission is very important.

Other important things to remember are:

1.

Staff must be ready for any questions potential customers may throw at them during conversation.

2.

Face to face contact can be the most persuasive way of selling.

3.

There also must be a good balance between technical and sales knowledge, buyers will often have very specific questions about both.

Staff Presentation

What to wear? Staff presentation is all important, although depending on the type of exhibition, different methods can work in different ways. However, what is vital is that staff represent your company the best they can.

Here are some tried and tested methods:

1.

Uniform specific to your stand. Making staff an extension of your exhibition, this can also make staff a walking advertisement for your company and easily identifiable.

2.

Standard apparel with company logos. This creates brand awareness and also helps to establish memorability to your company name.

3.

Casual. Some companies opt for this approach to create a laid back image of staff.

4.

Themed costume. Clothing designed specifically to a theme that you have adopted on your display or through a presentation.

Which route you choose is down to you and the message you wish to get across. Remember; your stand is a stage and you may only get one opportunity to impress. Train your staff to make it count!

Presentations

Presentations can be a great way to attract, engage and educate swarms of your target attendees.

Presentations allow you to broadcast your company message and ethos to a larger audience, as apposed to the standard one to one engagement between both visitors and exhibition staff.

Here are some tips on how to achieve success through presentations:

1. Focus

Finding out about your target audience and what motivates them is important. Exhibition visitors will be walking around waiting to be pulled in by something that will potentially save them time, money and hassle, so highlighting the benefits of your product and structuring your presentation around them is vital.

2. Variation

Planning multiple presentations can be very beneficial. Structure a set of presentations on various topics and rotate them on a schedule, doing so will broadcast more information and pull more passing custom and repeated traffic.

3. Presenter

Picking the right person to broadcast your presentation is crucial to the success of it. Charisma, confidence, knowledge and professionalism are all needed in order for it to be a hit. Choose your presenter wisely to eliminate any disasters.

4. Time

Time is always a factor. Most attendees have a busy schedule to attend to and consequently don't have time to spare. Keep it short and make sure what you do present to them will make a lasting impression.

Communication

Good communication is key and staff must be as well trained at listening to as they are at giving information. Surveys suggest that sales staff often talk too much, trying too hard to bludgeon the potential customer with information about their product rather than listening and attending to any questions or challenges the customer may have.

Here are a few tips on what's to be avoided:

1.

Don't do all talking, listen to the customer and answer the questions where applicable.

2.

Never interrupt when a potential customer is talking.

3.

Always look at the person you are talking to.

4.

Never fidget around when in conversation, this can be off putting for the potential buyer.

5.

Never be too serious, it may be business but it's nice to be nice